Better Stands 
There are many things that can be done to make events better and, to this end, we will be looking at how to make all our events more sustainable. Informa believes that running all our events responsibly, with consideration for the sustainability of our markets and our industry, can play an important role in building strong relationships with our customers. It can help deliver better events, better business and a better world.  

For Labelexpo Europe 2025 we will be focusing on the Informa Better Stands initiative which assists us in fulfilling our sustainability responsibilities.  
 

What is the Better Stands initiative? 
The aim of the Better Stands program is to unite and encourage exhibitors, along with their appointed contractors to move away from disposable, single use stands at events, in favor of re-usable or recyclable structures. 

A disposable stand is a space only/raw space build that is used only once. They are typically constructed from poor quality raw materials onsite which are then demolished post show and sent to either landfill or are burned. 

Why Better Stands?  

1. Reusable stands provide a myriad of improvements to our events that benefit our customers. 
2. They use higher quality materials, that do not produce carcinogenic dust like disposable stands. 
3. They are much easier to assemble and dismantle, which means less frequent requests for late working and early access, and potentially less move in days required. 
4. Reusable stands also are not typically constructed at height, which means less workplace accidents. 
5. All of this leads to a much better customer experience for our exhibitors. 
6. From Informa's perspective, disposable stands also create 80% of the total waste generated at our events. By moving towards increased use of reusable stands at our events means less waste produced and thus enabling us to reach our targets on waste.  

How do we plan to deliver Better Stands? 
Our approach to Better Stands will be individual to our industry sector, event location and each of our own show goals. Better Stands is a multi-year program of continuous improvement at each event cycle. 

We would very much like your support to achieve our sustainability goals across our global portfolio. Our floor management team will be visiting each stand individually at Labelexpo Europe and talking to you/your contractors regarding the materials and methods used to build your stand. They will then produce a post-show report with stand statistics. 

LABEL WASTE RECYCLING PROGRAM 
We are delighted to announce that we have secured a recycling partner in Romania who will repurpose our label waste from the show into industrial bumpers and pallets. With the support of CELAB and FINAT we will be working with DMP www.dmpgroup.eu to divert printed materials from Labelexpo Europe 2025 away from landfill. 

Please find a link below to the flyer with more information regarding the program. This initiative demonstrates our commitment to environmental sustainability and responsible waste management practices and your support is of paramount importance to us.  

Label waste sustainability initiative: https://www.tarsusportal.com/sites/system/tcs/files/2025-05/lex-europe-recycling-program-flyer-final.pdf  

For any questions, please contact Claire Sacker claire.sacker@informa.com