
Better Stands
There are many ways to improve events, and to this end, we will look at how to make all our events more sustainable. Informa believes that running all our events responsibly, with consideration for the sustainability of our markets and our industry, can play an important role in building strong relationships with our customers. It can help deliver better events, better business and a better world.
For LOUPE India, we will be focusing on the Informa Better Stands initiative, which assists us in fulfilling our sustainability responsibilities.
What is the Better Stands initiative?
The aim of the Better Stands program is to unite and encourage exhibitors, along with their appointed contractors, to move away from disposable, single-use stands at events, in favour of reusable or recyclable structures.
A disposable stand is a space-only/raw space built that is used only once. They are typically constructed from poor-quality raw materials onsite, which are then demolished post-show and sent to either landfill or burned.
Why Better Stands?
Reusable stands provide a myriad of improvements to our events that benefit our customers.
They use higher-quality materials that do not produce carcinogenic dust like disposable stands.
They are much easier to assemble and dismantle, which means fewer frequent requests for late working and early access, and potentially fewer move-in days required.
Reusable stands are also not typically constructed at height, which means fewer workplace accidents.
All of this leads to a much better customer experience for our exhibitors.
From Informa's perspective, disposable stands also create 80% of the total waste generated at our events. Moving towards increased use of reusable stands at our events means less waste is produced, thus enabling us to reach our targets on waste.
How do we plan to deliver Better Stands?
Our approach to Better Stands will be individual to our industry sector, event location and each of our own show goals. Better Stands is a multi-year program of continuous improvement at each event cycle.

We would very much like your support to achieve our sustainability goals across our global portfolio. Our floor management team will be visiting each stand individually at LOUPE India and talking to you/your contractors regarding the materials and methods used to build your stand. They will then produce a post-show report with stand statistics.